23. Mai 2019 Unified ID, die einheitliche Cookie-Lösung des Demand-Side-Plattformanbieters The Trade Desk, steht vor einem weiteren Wachstumsschub. 7. Febr. 2019 Der Demand-Side-Plattformanbieter The Trade Desk hat einen neuen Partner für seine Unified ID-Lösung gefunden. In den kommenden 1. Juli 2019 The Trade Desk beispielsweise gewährt dabei anderen Adtech-Unternehmen Zugriff auf die eigene Cookie ID. Während zuvor Cookie IDs 19 Jun 2019 There is also the Unified ID solution, created by The Trade Desk, which involves giving away the platform's cookie identifier for free to adtech 6 Feb 2019 Video ad monetization platform SpotX said it is integrating Trade Desk's unified ID solution to give advertisers a bigger addressable audience The Trade Desk | Unified ID solution Companies signed on to access the unified ID from The Trade Desk have to abide by the license agreement and the specification, which among other things includes that: They must use the ID responsibly and in compliance with all laws, rules, regulations, and applicable industry self-regulation, and are responsible for ensuring they have all
12 Oct 2019 The Trade Desk wants the ad-tech industry to back its plan to save targeted ads, but its growing clout and competitors could stop it in its tracks.
Identity in AdTech: Meet The Various ID Solutions ... A list of TTD Unified ID’s main partners. The Trade Desk is also a member of the Advertising ID Consortium (see below). DigiTrust ID. DigiTrust is a neutral, industry-wide organization that began as a spinoff of the IAB cookie-standardization working group in 2014 to solve the identity problem in AdTech. Prebid.org Incorporates The Trade Desk’s Unified ID ... May 22, 2019 · Prebid.org today announced they’ve incorporated The Trade Desk’s unified ID solution into their open-source toolkit as an optional module any publisher can activate at their discretion. SpotX integrates The Trade Desk’s unified ID – PPC Land
The Trade Desk's (TTD) first-quarter 2019 results are likely to benefit from growth in its CTV platform and increasing adoption of unified ID solution.
7. Febr. 2019 Der Demand-Side-Plattformanbieter The Trade Desk hat einen neuen Partner für seine Unified ID-Lösung gefunden. In den kommenden
Unified ID lets different companies in the digital ad supply chain integrate The Trade Desk's cookie footprint with their own coverage. That increases overall coverage and the addressable audience
Advertisers react to The Trade Desk's privacy-friendly ID ... One of the biggest ad-tech firms, The Trade Desk, has spent the past year pitching advertisers, publishers and ad-tech companies on a free product called Unified ID that syncs and matches cookies Index Exchange Sees Immediate Lift for Publishers after ...
SpotX this week has integrated The Trade Desk's unified ID solution. SpotX says this combined effort is a solution to improve user match rates across the digital
The Trade Desk (TTD) to Report Q3 Earnings: What's in Store?
Oct 04, 2019 · BidSwitch’s unified ID integration enables SSPs using BidSwitch to improve cookie coverage without the need for a direct integration with The Trade Desk. Adoption of the free unified ID solution allows all parties across the supply chain (SSPs, DSPs, DMPs and data providers) to utilise The Trade Desk’s cookie footprint to increase their own Advertisers react to The Trade Desk's privacy-friendly ID ...